Google offers every business a free listing. When you know SEO techniques you can optimize your listing to stand out and be found even better than the rest. The right keyword research is essential followed by SEO friendly photos and videos to boost your Google Places ad to the top.
The internet is becoming a locally driven phenomenon, with users reviewing businesses and people going online first to do research before making a buying decision. The more positive reviews you have, the higher you rank in Google, and the more exposure you are likely to receive.
Yahoo and Bing also offer local listings, but the Google Places listing is far superior. Also, because Google gets over 65% of search queries on the web, it makes the most sense to maximize your listing with Google.
