Patrick Warren

It’s a great time to be alive if you are a musician, and a music lover too.

Gone are the old ways and the old paradigm of major record labels, major retailers, and major radio stations controlling the music and the money.  Here are the new ways of the modern musician: affordable home studios, self-produced and managed artists, more creative freedom, and unlimited distribution via the internet.

The internet changed the music business overnight with the concept of file sharing and downloading.  With the advent of iTunes and a legal way of downloading music a la carte, consumers were immediately given more choice and value, and artists were given their first glimpse at financial freedom.

These days with companies like Tunecore an artist can create their own CD and pay a low flat fee to get their CD on iTunes and receive 100% of the profits from sales.  This is excellent for musicians.  It motivates musicians to be prolific and to produce works regularly, and encourages musicians to continue to work on their music to improve it as well, as with the purchaser’s recently acquired power to download individual songs artists can now no longer afford to release an album with only one or two good songs.  This is good for everyone!

With social media like Twitter and Facebook musicians can now create their own fan base, go out into the virtual world and search for like-minded people who would most likely fall into their listening demographic.  Then musicians can work on forging a good relationship with their new contacts and start giving away promotional music and post updates to their album releases.

The keys to the kingdom are dangling out in front of the aspiring independent musician.  It’s time to grab them and drive!

P.A.T. True Grit now on iTunes

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